Wismar, a UNESCO World Heritage Site, attracts more than 2.4 million day trippers a year. Many people holidaying along the Baltic Sea coast as well as day trippers appreciate the particular flair of the historic old town with its sights from the brick Gothic architecture, the Hanseatic League and from the time of Swedish domination.
The restoration of the market square with its town houses is just one of the things that has created a tourist centre where hotels, restaurants and cafés are flourishing. Hands-on history and a variety of events such as the Schwedenfest, the street theatre festival, harbour festival or herring festival bring in more than 390,000 overnight guests a year to Wismar.
The Old Harbour is experiencing a boom in tourism thanks to the rejuvenation of the listed silos and storehouses.
Tourism is a key economic factor for the city. 2,600 people make their livings from tourism and generate an annual turnover of around 105 million euros. 46% of these revenues are generated by hospitality, 33% by retail and 21% by the services sector.
Wismar not only offers relaxation on the nearby beaches but also exciting activities for young and old in the WONNEMAR leisure and sports pool. The numerous theatre showings, the classics festival in St. George’s Church and visits to the museums have also become a major draw.